This is a guest post from our friends at Cardinal Digital Marketing, an agency based in Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author - his latest book "The Anatomy of Medical Marketing" is a versatile guide to help medical groups grow their practice and stay out of life support. Like any other business in any other vertical, healthcare providers need to get people through the door to survive. As I have found at Cardinal working with various hospital systems, emergency care providers and dental practices, these are very competitive spaces. So what does a forward-looking business do when it needs to expand its digital reach, generate leads, and keep revenue generation buzzing? They look to the wide world of marketing. And oh, how big that world can be, especially when you're looking for a reputable healthcare digital marketing agency.
Now you'll have no trouble finding flexibility and variety: whether you have limited in-house staff, a team that needs help coping with overflows, or no staff at all, there's a agency ready to help you. Probably dozens. The employee email database challenge is sifting through the noise to find a friendly, transparent and results-oriented agency with a proven track record in healthcare. To give you an idea of what to look for, I've put together a list of questions to ask before hiring a marketing agency. Consider this your quick reference guide to selecting an agency in the healthcare space – a litmus test, if you will – one based on my own first-hand experience. 1) Using a marketing agency can be a costly and long-term investment: how do you know if there is a return on investment?
You're going to be spending all that money and all that time and naturally you want to know how, precisely, you'll know it makes a little difference. That's a great question, because you'll get agencies that promise the world in just two weeks, and others that deliver results that are, ultimately, vanity metrics that don't really have an impact. on your results. Good agencies will establish baseline goals during the discovery phase and then identify key metrics related to each of those goals. If you offer spine surgeries and want to increase the leads and surgeries generated on the web each month, your digital marketing agency should be able to plan and execute these increases and show their progress with data and technologies such as CallRail call tracking. which can be linked to a real return on investment. (In this case, diversions and surgeries.