A few days ago, "Luo Yonghao's Rumor Refuting Account" released the first rumor-refuting Weibo, clarifying that Luo Yonghao's previous remarks in the live broadcast were not to ridicule New Oriental, but to have different views on some popular views in the live broadcast e-commerce industry. In the live broadcast segment, Luo Yonghao mentioned that consumer email list the content of the live broadcast is an unorthodox trend in the live broadcast industry.
If you talk nonsense for 15 minutes in the live broadcast room, the audience may be very high, but the total income may not be as good as 3 minutes to focus on the product. He said: "40% of the people in our live broadcast room come in, don't listen to anything, go directly to the shopping cart to place an order, and leave. This is a very healthy channel brand." Talking about products vs. content, if talking about products is mainly about outputting "effective information" and meeting consumer email list the shopping needs of users, then the content may be to convey some "seemingly useless information" to meet the emotional needs of users.
The so-called interest e-commerce is a combination of the two. Simply talking about transaction efficiency, focusing on products, prices, and lucky bags is undoubtedly a more sensible choice. Whether it's the "Make a Friend Live Room", "Big Wolf Dog Zheng Jianpeng & Yanzhen Couple" and other top live broadcast rooms, or brand live broadcast rooms with different traffic, it proves that "123, place an order" that focuses on products is more able to generate consumer email list GMV The way. But when it comes to traffic and field views, content may be a more effective choice than the anchor IP and paid streaming.