In other words: don't use very specific brand names if you're not sure how your business will stand out in the future. For example, Women'secret is a very specific name for a women's lingerie brand, which would make it difficult to diversify the offer and take into account the male demographic under the same roof. Amazon, on the other hand, is a prime example of a company that overshot its original goal but had a name that was flexible enough to encompass the very diverse inventory that the company is now known for.
3. Good brand names are original Following Real Estate Photo Editing the key principles is great, but ultimately your brand name should represent your unique identity. Your name can tell a story, pass on a legacy, or entertain. Take Adidas: its unique name was inspired by the name of its founder Adolph "Adi" Dassler. BMW is an acronym for its largely unknown original German name Bayerische Motoren Werke.