The responses we received showed that many businesses struggle with managing social media: 33% of respondents said social media is the hardest marketing channel to manage. Large companies reported even higher levels of difficulty.
38% of companies earning $5-10 million Real Estate Photo Editing and 60% of companies earning $10-20 million gave similar responses. Small businesses have seen a bump in the difficulty of offline advertising. More than a quarter of businesses with revenue under $500,000 said it was the hardest to manage. Sage Advice reports that time management, consistency and content creation are the top challenges businesses face when it comes to managing social media.