However, due to its own tool attributes, the main thing to look at is frequency, and the user's usage time is a problem. In this limited time, Ali hopes that its products and services will be more exposed, which will bring much less opportunities to other merchants. , which also means that the ceiling of the number of small programs that Alipay can carry is actually somewhat low. On the other hand, Baidu, unlike Alibaba and Tencent, has a broad layout, and the friction between itself and the developers of small programs will be relatively small.
But because of this, it will be inferior to AT in the lower limit, so it can only work on the openness. First, the platform itself mobilizes more resources to help merchants. It is worth mentioning here that Baidu's mini programs usually add the prefix "smart", and technical support including AI marketing is one of its highlights; The second is to special database achieve saturated exposure by connecting to many external APPs, not limited to Baidu APP, thereby increasing the frequency of use as a tool.
The radical Baidu, the Buddhist Ali, and the conservative Tencent have different postures, but none of them can stop them from leading to their respective Rome. Different product tonality and opening strategies determine what kind of small programs the platform is suitable for. Therefore, although BAT is frequently acting in the field of small programs, they are actually more like a dynamic balance. : I will take the initiative to come and settle in if I am suitable for me, and if I am not suitable, I will just put on a name and have no other practical value. Of course, there will be competition.