Using Facebook ads to sponsor and promote your ecommerce is one of the most effective marketing strategies.
Most entrepreneurs, large or small, use Facebook ads to attract customers and scale their business. In fact, more than 1.6 billion people around the world are in contact with a small business on Facebook.
But how much does Facebook ads cost in 2022?
Well, that's a tough question: there are so many variables involved, and depending on your situation, Facebook ads could cost several dollars per click, or even just a few cents.
So, how can you get an idea of how much Facebook advertising costs before you jump into the fray, so you can start using this strategy to promote your ecommerce?
In this article we will examine some industry benchmarks updated to 2022, we will see how Facebook ads works and how to use Facebook ads, what are the main variables that influence the cost and what the strategies to reduce it.
What are you waiting for then? Read on now!
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Facebook Ads: how much does it cost in 2022?
Existing studies reveal that the cost of a Facebook ad, for most industries, is between $ 0.50 and $ 2.00 per click.
To get a better idea of how much Facebook ads cost, let's take a closer look at two of the more detailed studies we found on WordStream and AdEspresso .
According to AdEspresso, the average Philippines Photo Editor CPC of Facebook ads was $ 0.39 as of September 2020.
Wordstream is less positive and claims it is $ 1.72. However, this is the average of all industries, and not everyone has to pay that much to use Facebook ads.
For example, the financial and insurance sectors have the highest average, with $ 3.77 per click.
Others like apparel ($ 0.45 per click), travel and tourism ($ 0.63), and retail ($ 0.70) have much lower costs for Facebook advertising.
Facebook ads cpc Wordstream
Now, why according to AdEspresso, the average cost per click is so low, even less than $ 0.45 in 2019?
Probably the Covid-19 pandemic affected the 2020 price, then caused panic among many entrepreneurs who had to reduce their advertising spending for the year. Because of this, ad cost was lowest from March 2020 to September.
For 2022 it is reasonable to expect a similar situation, with prices rising but still contained due to economic difficulties.