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Of IP management is IBM; it managed Ws Numbers List to generate about $1 billion from IP by 1990. IP is the intangible asset that can become Ws Numbers List your free cash flow. When IP is properly managed it can prevent your competitors from Ws Numbers List from copying your products or services.
You can avoid wasteful investment in Ws Numbers List R&D. IP is a revenue-generating profit machine that makes your company more valuable and Ws Numbers List competitive, getting you ever so closer to market domination. Brand Many small Ws Numbers List business owners, wrongly believe, that brand building is reserved for giant corporations.