We all know it's not easy to keep customers dedicated to your brand - and in today's digital, mobile and hyper-connected age, your customers have more distractions (and receive more offers), so it becomes even more difficult. But it's one buy email database of the smartest business goals you can pursue. Consider these facts from the Direct Marketing Association: It costs six to seven times more to acquire a new customer than to retain an existing one.
The average business loses between 10 and 30 % of its customers each year. Seven in ten service providers cite customer loyalty and retention as key factors in driving growth. Obviously, retention is key, but it's not easy. In buy email database fact, according to research by COLLOQUY and FanXchange, more than half of loyalty program members in the United States (54%) are not satisfied with the reward options offered by their favorite brands, and 48% felt frustration during the reward redemption process.
This signals an opportunity: if you can get it right, you can gain an edge over your competitors. 5 Mandates for B2C and B2B loyalty programs Whether you are developing a loyalty program for consumers or professional buyers, there are buy email database essential factors to consider. Here are five ways to make sure your program hits the mark. 1. Offer clear value It is not enough to offer VIP or Gold Star status to customers; it must be clear what these things mean.