Moreover, in order to cope with the competition of e-commerce, major cities have gradually begun to attach importance to the construction of various large-scale commercial complexes. Taking Shanghai as an example, the number of urban commercial complexes in Shanghai was 151 at the end of 2015, and increased to 225 by the end of 2017. Commercial complexes are based on building clusters, mostly built in areas with high urban population density and great consumption potential, integrating five cores: commercial retail, business office, hotel and catering, apartment residence, and comprehensive entertainment. In contrast, the transaction efficiency of e-commerce platforms is higher than that of physical businesses, and users can buy goods from all over the world without leaving their homes.
But the development of physical business, especially the development of commercial complexes, integrates food, drink and entertainment, attracting a steady stream of passengers. In mass consumption, in addition to purposeful gatherings, shopping, and entertainment, users will be attracted to stop by various beautiful stores, personalized containers, beautifully packaged goods, and continuous promotions during the "hanging out". Ended up spending that wasn't originally planned. The charm of selling while playing is an important reason why brick-and-mortar Phone Number List businesses can still firmly occupy more than 70% of the overall retail market.
The development of social e-commerce and decentralized traffic is unleashing the potential of online shopping in unplanned shopping. According to Nielsen data, a large number of unplanned shopping needs are met through social scenarios: 61% of consumers have been recommended by their friends to buy products that they did not plan to buy; more than 30% of consumers have “planted grass” through social platform KOLs. Unplanned shopping needs.