gender and age range
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Knowing the age range and gender of your target audience is always beneficial, especially on Instagram. For example, if your audience is younger, you may need to post more often, as younger people tend to be very active on Instagram.
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Just like the Latest Mailing Database gender and age range charts, knowing where your audience is can help you improve your publishing schedule and the content itself. By looking at popular cities, you'll get an idea of the time zone where most users are located, which can help you find the best time to post your content.
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The Reach tab shows the number of views for your Instagram account (filtered by unique users).
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Like Instagram posts, you can also find data on Stories' reach and impressions through Insights. You will find the following important metrics:
Exits : Exits are the number of times a user has swiped from your story. This metric is useful in showing you where you need to improve your story so you can keep users until the end of the story.
Reply : Like engagement with your photo and video posts, a reply is a direct user interaction with your story. But as opposed to comments on your posts, story replies go into your inbox and aren't made public.