The concept of positioning, or even brand positioning as the Anglo-Saxons say, is a key element for the marketing of all those who want to communicate themselves or their business effectively.
As you will see shortly, it is important for both businesses and small business owners or freelancers.
But let's start by trying to understand what it is.
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Brand Positioning: what is it?
Kotler and Keller, the marketing gurus who have outlined most of the "immutable" laws of this matter, have defined the brand positioning as: "The action of defining what the company offers and how this offer is perceived in the minds of potential clients."
It may seem like a complicated definition, but it's simpler than expected.
In other words, positioning describes how a brand is different from its competitors and how this is perceived in the consumer's mind.
Therefore a brand positioning strategy implies the creation of a well-defined association in the consumer's mind towards the brand itself.
But why is positioning so important?
Because thanks to a correct positioning you can Photo Editing Services guide the consumer's preferences towards you.
Not only that, an excellent brand positioning strategy can directly influence the loyalty that customers feel towards a brand and the willingness to buy its products .
In other words, positioning yourself correctly will make it much easier to find customers and sell products. And if the positioning strategy is correct, you can even stimulate needs that were not previously perceived, thus positioning yourself as the only possible solution to satisfy them. An example of this is Red Bull, but we'll talk about that later.
It goes without saying that a correct positioning strategy does not grow on trees, it takes time and planning.
But how do you proceed? In this regard, I want to show you a possible strategy to define the perfect positioning for your brand (or even for your personal brand ).