Emotional quotient, intelligence quotient, adversity quotient, moral quotient, financial quotient, health quotient, as academic terms for evaluating the excellence of a person, have been widely used by the public.
Since the theme of this article is the exploration of product "anthropomorphic" design thinking, can these evaluation systems used on people be used in product design work? The following are some personal practices and summaries of snails, and the purpose is still to hope to inspire everyone.
Intelligence Quotient: (Intelligence Quotient) is the intelligence quotient, which is an index that compares the performance of a personal intelligence test with the performance of subjects of the same age. It is a standard to measure the level of personal intelligence.
Applying "intelligence quotient" to software, Snail thinks: "Clearly discerning things" is the best positioning, "Is the right thing to do? Is the way of doing things phone number list okay? Is the completed result good?" This is Snail's product business planning The "three necessary questions" at the time, because the pain point business must be coupled with efficient phone number list logic to be considered as an intelligent design, which is also the foundation of a software.
1. Application in business planning
1) Thorough research
This method is mostly used in the early stage of To B or To G business. The purpose is to find out the needs of the staff of the institution to find out how to improve the efficiency of the existing business process or to reconstruct the existing business. In this survey, the survey Most of the staff communicate with the staff of the agency in the attitude of a listener, and then summarize and analyze the recorded problems, and finally come up with a demand summary table (fuzzy demand).
2) Result research
After obtaining the fuzzy requirements, the researcher will carry out the questions or results generated after further analysis of the requirements, and conduct re-confirmation research by means of questionnaires, interviews or group interviews, and finally convert the fuzzy requirements into precise requirements.
3) Application research
Regarding user needs research, Snail also wants to share some personal methods. For example, every time Snail organizes a research, it asks colleagues to prepare several stories with scenes (of course, the stories should be concise and vivid), when the normal research is about to end. , some opinion leaders (stakeholders) among the staff of the organization chat together. At this time, they will tell everyone the story prepared in advance, observe everyone's reaction, and divide the people who have responded into four categories:
Impulsive people: People who react strongly to the content the first time they hear the story, and extend their own questions or perceptions based on the story. Such people generally have "pain points" about the research content;
Feedback: Those who understand or agree with the impulsive person after hearing the statement of the impulsive person, and continue to expand the topic of the impulsive person. Such people generally have "itch points" for the research content;
Those who agree: After listening to the statements of the impulsive people and the feedback people, those who agree with it, such people generally have a "refreshing point" about the research content;
Insensitive people: People who don't respond to the whole story, such people can start the next story.
2. Application in logical planning
Snail believes that it is still impossible to escape the intersection of the four elements of people, things, things, and organizations in logical planning. After distinguishing the relationship between them, it should not be difficult to sort out the business and product logic. The snail calls it: "Nine questions of logic. ":
1) One of the four elements: people
In logic, people are the root cause of all logic formation and the starting point of all needs. He can be an individual, a department or an institution. In short, whoever issues an order can classify Ta as a "person"; for a "person" , we ask three questions to find all the "participants" in the logic:
First: Who are the users?
Second: Who provides services to users?
Third: Are there any partners?
2) The second of the four elements: matter
Here, you can regard "things" as "results", or all entities that can be input, operated, and output; for "things", we ask two questions to sort out the final form of the output:
Fourth: What kind of result or product is the user satisfied?
Fifth: What is the value of the result or product?
3) The third of the four elements: things
"Things" refer to processes and rules. For "things", we ask three questions to understand the rules and value chain:
Sixth: How does the result or product create value (profit model)?
Seventh: Are there more ways to increase value?
4) The fourth of the four elements: organization
Refers to the hierarchical structure. For "organization", we ask two questions to optimize efficiency and reduce the cost of logic implementation:
Eighth: Is the process of value creation efficient?
Ninth: Is there still room for optimization of the process?
2. Emotional intelligence
Emotional Quotient: (Emotional Quotient) usually refers to emotional quotient, referred to as EQ, which is a concept corresponding to IQ put forward by psychologists in recent years.
Defined at a simple level, improving emotional intelligence is based on developing self-awareness, which increases the ability to understand and express yourself. Gorman and other researchers believe that emotional intelligence consists of five traits: self-awareness, emotional control, self-motivation, recognizing other people's emotions, and processing relationships.
Applying "emotional intelligence" to software, Snail believes that "comparing one's heart with one's heart" is the best positioning, and "thinking about what others think and what users think" is an essential value for an excellent product!
1. Application in Information Design
1) Information collection
Information collection is related to the quality of information. It is a wiser approach to exhaustively list them by category and then delete them according to needs.