Take a look at analytics from past holiday campaigns. What messages resonated and led to longer read times? Which subject lines and timeline led to higher open rates and engagement? Were there any specific promotions that drove sales? If a strategy worked well before, you could use that as a starting point for this year's plans. Freelance writer Ashley R. Cummings recommends starting vacation email planning early to get the most out of the data: Ashley R. Cummings“One of the best strategies to keep in mind when planning a holiday email campaign is to start early. It takes time to review customer data, buying trends and to plan a winning campaign. The holidays offer the most revenue-generating days of the year, and email marketing has the highest ROI of any other digital marketing strategy.
Start planning now and take the time to do it right. It will eventually pay off. » We used this approach to create a customer review email that got the right rating. After an appreciation email sent around Thanksgiving with high open rates but low engagement, we took a look at what was wrong. Applying these lessons to a second seasonal post resulted in a 440% increase in click-through rates over the first post. Ask a community member to review your work Image Masking Service before sending holiday campaigns If you want to enjoy a new-to-you holiday or celebration in an email campaign, be sure to do your research. Then ask a teammate from that community or someone of faith to review the work. When a marketing automation manager noticed that some upcoming Chanukah items were missing Hebrew letters, he let his executives know what needed to change.
The company corrected the item and the director shared: “Always check with a religious person if you include holiday symbols. If you don't have anyone on your team, reach out to your local community - trust me, people will want to help!! » Enjoy Gratitude and joy are universal, and not all emails have to be sales-oriented. Some companies choose to send end-of-the-year messages from the team or send thanks to customers for another great year. Year-end messages are also a good time to try out unique email designs. Chloe SissonChloe Sisson, Outreach Coordinator at Zen Media, offered this advice: “Keep the email short and upbeat with a festive design that stands out from your usual email. » Sample New Year's Eve Emails Looking at sample emails is a great way to get inspired and start planning your own campaigns. We've scoured our favorite places to find sample emails for general season greetings and specific holiday emails.