These qualities will help you critically evaluate your options and guide you through your brand name creation process: 1. Good brand names are simple and memorable A big part of creating a strong corporate identity and brand strategy is finding a name that the target audience can remember. A study that looked at 700 stocks traded between 1990 and 2004, and found that brands with simple names earned at least 11% more than those with complex names.
There are many supporting examples. Think: Dove Olay Twix Pepsi Nike Reebok google Apple HP The percentage of earnings brands with simple Color Correction Service names have 2. Successful names are future-proof Companies and brands evolve. Therefore, when coming up with branding ideas that won't go stale quickly, it's important to think about the big picture.