However, the current live broadcast practitioners seem to be overly enthusiastic about the content unrelated to the product, looking forward to letting the dancing fans place orders for household kitchen utensils; they are also too indifferent to the content related to the product, and do not make efforts to turn the selling of the product into a selling scene telephone number list and selling feelings. , sell interest.
In the live broadcast, Luo Yonghao did not make a strict definition of the content of the talk. For example, in a general sense, the product itself is the content, and the explanation of the product features is also the content. These are the main advantages of live broadcast e-commerce. Therefore, we understand that Luo Yonghao’s crooked trend in the live broadcast industry telephone number list may refer to attracting too much invalid traffic by relying on content unrelated to the product.
There is a question worth thinking about: whether the current industry has invested too much energy in "talking about products", or spent too much time "bullshitting", while ignoring the exploration of really good content. 1. In addition to talking about products, it is time to talk about content If there is too much emphasis on the product, there may be 3 problems: First, there may be little room for products to play.