The author mainly expressed the following views: Since the current traffic dividend has basically disappeared, the per capita time of new users and users has reached the top, and the gains have been made. The cost of customers is Bulk SMS Service getting and marketing is becoming more and more difficult to do, while KOLs are relatively more professional and professional, and they cannot be converted into private domain traffic; KOCs are friends, and their expressions are more real and closer to consumers. KOC batches The time of birth has come. The release of this article immediately caused an uproar, and for a while, major self-media outlets expressed their views, including: On August 21, Jiang published "KOC, the biggest lie of a party with no money! ”, the text expresses that KOCs are KOLs with less than 200 yuan, willing to receive CPS, and few fans; On August 21, the public account Social Marketing published "KOL is dead? 4A is dead? Is the advertising industry the funeral industry? "