Oasis is known as the domestic version of "Instagram" of the "Little Red Book" model. In this article, the author analyzes and discusses this APP and summarizes his views to share with you. On May 28 this year, the Oasis official Weibo released an introduction statement (currently deleted): "I officially introduce myself to you today, my name is #oasis#, and my English name is Oasis. I appear to save you high-quality, good-taste high-quality human beings. I provide you with a treasure place, where you can not only discover If you are interested in things, you can also share the beautiful world in your eyes. So, if you are too tired to stay in the outside world, welcome to this
oasis that can release stress and find a beautiful self.”[1] As can be seen from this picture, Weibo has been brewing an oasis for a long time. Some people speculate that it has been more than two months since Xiaohongshu was removed from the mall, and Weibo phone number list started a sneak attack plan with great fanfare and launched the oasis. However, we can get the information from the deleted Weibo above, this plan of Weibo is not a time difference, nor is it a "reservation place" for wandering users of Xiaohongshu. It is basically a long-planned trend choice. From the various functions of Oasis, we can get a glimpse of the purpose of such a product at this time. 1.
Registration Invitation Mechanism First of all, from the registration point of view, a strict invitation mechanism is adopted . The invitee automatically becomes a fan of the inviter. Judging from the channels for obtaining invitation codes, many users actively spread it on Weibo or other social applications. In this way, users can guide their own circles and fans to join a new platform. There are 3 benefits to this: Collect traffic to achieve the common guarantee of users and circles; Achieve initial fission fast cold start; At the same time as the invitation, it will gain the attention of fans, which will increase the attractiveness to users, and the cost of abandonment will also be higher.