However, if it is an online scenario, we can accurately analyze tens of thousands or even 100,000 or millions of data based on users' past consumption behavior data, browsing data, etc., and the reliability of the analysis results is greatly improved. Affected by the accidental subjective consciousness of users, the improvement of orders of magnitude also improves the accuracy! Based on such analysis results, we can provide marketing content for thousands of people.
Following the above example of fat loss, after analyzing the customer's Country Email List consumption data, we found that this customer has frequently browsed wedding supplies recently, is a woman, and inquired about some weight loss products, then we can think that the possibility of his upcoming wedding is very high. Gao, according to the marketing algorithm of thousands of people and thousands of faces, we will increase the probability of pushing fat-reducing products, and match them with the content of the bridal wedding. Is it easier to arouse users' interest?
3. Confirm that the requirements match
, it is not to persuade customers to buy, but to help customers find a reason to persuade themselves to buy, or to help customers find the right product, only when the customer believes that the confirmed demand matches, A deal is possible.
So what we have to do is to help customers, find this point! Put the products that customers are most likely to like in front of him! To do this, we need to analyze the product in detail, summarize its characteristics and attributes, and extract the advantages of the product in different aspects. Types of advantages, after finding these advantages, after these characteristics are presented and emphasized in different ways.
The epidemic has brought us many problems and challenges, but it has also made people pay more attention to health, and more and more people are joining the fitness movement. And offline gyms should also take advantage of online advantages to meet people's health needs through a combination of online and offline. In the post-epidemic era, how should gyms develop? Let's take a look together.