"How did you celebrate the Chinese New Year for the fur baby?" "Have you stocked up on New Year's goods for your cat?" "Are you going to bring pets home this year?"... Before the Spring Festival, the shit shoveling officials don't care about whether they have bought new clothes or how to spend the seven days of the holiday, and they are more concerned about how their "little master" pets will celebrate the Spring Festival. As young people gradually become the main force in pet raising, the trend of "humanization" of pets is becoming more and more obvious, and pets play a more important role in the family. Wearing new clothes, washing and grooming, eating New Year's Eve dinner, and posting couplets, these must-have items for the Spring Festival have also become popular in pet circles. Pets also began to fully experience the festive atmosphere of the Spring Festival.
For a time, the New Year's flavor in the pet circle was even stronger. 1. "New Year's Customs" for pets: wear new clothes, paste couplets, wash and groom the whole body For young people, pets are family members. The customs of the New Year will also be given to pets. "Pet Home" CMO Xing Fang told Tech Planet that the Spring Festival consumption of pets has actually existed for several years. As more and more people keep pets, this trend has become more prominent in recent years. "Because pet owners often regard pets as their family members, the tradition of saying goodbye to the old and welcoming the new during the Spring Festival will also apply Phone Number List to pets, and will also provide them with New Year's goods and new clothes." "Hot Pot" is a three-year-old French bulldog who was brought back to his hometown for Chinese New Year this year. Her owner also prepared New Year's clothes and snacks for the "children" before returning to their hometown. "
It's more festive to wear red during the Spring Festival, and it is also popular," the owner of the hot pot said, "The clothes are not expensive, and it costs a few dozen yuan to make it fun." In addition to the customs of the Spring Festival, dressing up pets during the Spring Festival also has social attributes, and the explosion of pet content on short video platforms also drives young people's desire to consume. According to the "2022 New Year's Day: New Year's Living Consumption Trend Report" released by Taobao Live, during the New Year's Day, the transaction volume of pet clothing in the live broadcast room increased by 65%. According to Tmall Global's insights, this year, pet New Year clothes were selected for the first time in Tmall's top ten fastest growing "new" New Year items. In addition, in the past month, imported products related to pet "food, clothing, housing and transportation" ushered in a peak in sales on Tmall Global. Among them, the search volume for pet New Year gift packages has doubled, and the sales of canned pet staple food and cleaning supplies have increased by more than 60% year-on-year.