Jul 31, 2022
In General Discussions
What brand marketing channel strategies do you know? We already know that the factors of brand marketing channels include market objectives, product factors, market factors and factors of the enterprise itself. So what steps do we usually use when planning brand marketing channels? Today, I will bring you some content about the brand marketing channel strategy. The brand marketing channel strategy is mainly divided into four steps. These four steps are to clarify the goal, identify the problem, propose Buy email list countermeasures, and evaluate the cost. Each step is essential for the brand marketing channel strategy. We are doing Brand marketing should pay attention to these steps, laying a solid foundation is the only way to achieve marketing results. First, clarify the goals of brand marketing. We know the saying "A road without goals is like an expedition in the dark." So keeping the goals of marketing channels consistent with organizational goals and market goals is the key to brand marketing. Secondly, find out the problems existing in the current brand marketing channels. In this strategic link, we can focus on the problems that may arise from various marketing channels such as intensive distribution, selective distribution, and exclusive agency. Then, propose countermeasures to solve the problem. If we have identified various problems with brand marketing channels, the next step is to propose different solutions for different problems. For example, we can use sales incentives to change dealers' emphasis on corporate brands. The key is to grasp the different solutions to different problems.