Moreover, in order to cope with the competition of e-commerce, major cities have gradually begun to attach importance to the construction of various large-scale commercial complexes. Taking Shanghai as an example, the number of urban commercial complexes in Shanghai was 151 at the end of 2015, and increased to 225 by the end of 2017. Commercial complexes are based on building clusters, mostly built in areas with high urban population density and great consumption potential, integrating five cores: commercial retail, business office, hotel and catering, apartment residence, and comprehensive entertainment. In contrast, the transaction efficiency of e-commerce platforms is higher than that of physical businesses, and users can buy goods from all over the world without leaving their homes. But the development of physical business, especially the development of commercial complexes, integrates food, drink and entertainment, attracting a steady stream of passengers. In mass consumption, in addition to purposeful gatherings, shopping, and entertainment, users will be attracted to stop by various beautiful stores, personalized containers, beautifully packaged goods, and continuous promotions during the "hanging out". Ended up spending that wasn't originally planned. The charm of selling while playing is an important reason why brick-and-mortar Phone Number List businesses can still firmly occupy more than 70% of the overall retail market. The development of social e-commerce and decentralized traffic is unleashing the potential of online shopping in unplanned shopping. According to Nielsen data, a large number of unplanned shopping needs are met through social scenarios: 61% of consumers have been recommended by their friends to buy products that they did not plan to buy; more than 30% of consumers have “planted grass” through social platform KOLs. Unplanned shopping needs.

Involution, laborers, workplace PUA... The birth of every new word hides the helplessness and struggle of young people. If the workplace is compared to a factory, everyone is a "worker". We created this factory, but with the rapid operation of the social machine, people are easily swept away, become a small screw, lose their ego, and become full of anxiety. According to the "2020 Young People's Ideal Job Report" released by DT Finance, more than 80% of workplace people believe that they are not engaged in ideal jobs. The core keywords for everyone's evaluation of real jobs are "depression, dullness and involution". The workplace has always been the eye of the storm of public opinion. With the help of various hot searches such as 996, slang, and big and small weeks, the big Internet companies have come to the forefront and become the talk of people after dinner, and the employees of big factories are gradually becoming a spectacle. But aside from the labels such as "Dachang Screws" and "overtime hard-hit areas", they are just ordinary migrant workers-maybe in a job that is not very satisfactory, fishing for three days and drying the net for two days. It is also possible to seek a career advancement or a stable life in a position full of crisis. Every screw in a big factory is a hard worker. What is more noteworthy is that with the change of the environment, the employees of the big factory have also changed quietly. Saying goodbye to the hurricane and rushing forward on the Internet is like saying goodbye to a 100-meter sprint and entering a long-distance running track that tests more determination and sense of purpose. The young people in the big factories are no longer willing to be swept Phone Number List forward by KPIs, and instead seek a more self-sufficient and relaxed way of behavior. Tucao, fishing, health, slash skills... Behind the seemingly negative behavior, there is a group of young people's self-mockery and resistance. Perhaps, how to face these self-deprecating and resistance is also one of the questions that the big factories entering the second half of the Internet need to answer. 1. When the Internet meets newcomers in the workplace in the second half It was the best and worst of times for the Internet. On the one hand, the Internet is like a huge octopus, constantly extending its tentacles, and it is inseparable from people's lives. An epidemic has made the role of the Internet platform more prominent. On the other hand, a series of changes followed, which is unpredictable. Monopolistic behaviors such as "choose one from two" and "big data killing" have been seriously rectified; 996 and 007 have become red lines for the development of enterprises, and big factories have successively cancelled the big and small weekly system; user privacy and network data security have also become the focus of the public. ... China's Internet has entered the "second half", and the extensive high-speed growth is gone forever. It means the end of one era and the coming of another. The era of relying on demographic and technological dividends has finally passed, and big factories have temporarily bid farewell to high-speed growth and entered the long-distance running track one after another. Internet people must change their thinking in order to adapt to the rules of the new track. In the second half of the Internet, the post-90s and post-00s have become the mainstay.

"How did you celebrate the Chinese New Year for the fur baby?" "Have you stocked up on New Year's goods for your cat?" "Are you going to bring pets home this year?"... Before the Spring Festival, the shit shoveling officials don't care about whether they have bought new clothes or how to spend the seven days of the holiday, and they are more concerned about how their "little master" pets will celebrate the Spring Festival. As young people gradually become the main force in pet raising, the trend of "humanization" of pets is becoming more and more obvious, and pets play a more important role in the family. Wearing new clothes, washing and grooming, eating New Year's Eve dinner, and posting couplets, these must-have items for the Spring Festival have also become popular in pet circles. Pets also began to fully experience the festive atmosphere of the Spring Festival. For a time, the New Year's flavor in the pet circle was even stronger. 1. "New Year's Customs" for pets: wear new clothes, paste couplets, wash and groom the whole body For young people, pets are family members. The customs of the New Year will also be given to pets. "Pet Home" CMO Xing Fang told Tech Planet that the Spring Festival consumption of pets has actually existed for several years. As more and more people keep pets, this trend has become more prominent in recent years. "Because pet owners often regard pets as their family members, the tradition of saying goodbye to the old and welcoming the new during the Spring Festival will also apply Phone Number List to pets, and will also provide them with New Year's goods and new clothes." "Hot Pot" is a three-year-old French bulldog who was brought back to his hometown for Chinese New Year this year. Her owner also prepared New Year's clothes and snacks for the "children" before returning to their hometown. " It's more festive to wear red during the Spring Festival, and it is also popular," the owner of the hot pot said, "The clothes are not expensive, and it costs a few dozen yuan to make it fun." In addition to the customs of the Spring Festival, dressing up pets during the Spring Festival also has social attributes, and the explosion of pet content on short video platforms also drives young people's desire to consume. According to the "2022 New Year's Day: New Year's Living Consumption Trend Report" released by Taobao Live, during the New Year's Day, the transaction volume of pet clothing in the live broadcast room increased by 65%. According to Tmall Global's insights, this year, pet New Year clothes were selected for the first time in Tmall's top ten fastest growing "new" New Year items. In addition, in the past month, imported products related to pet "food, clothing, housing and transportation" ushered in a peak in sales on Tmall Global. Among them, the search volume for pet New Year gift packages has doubled, and the sales of canned pet staple food and cleaning supplies have increased by more than 60% year-on-year.