Apr 04, 2022
In General Discussions
Smart shopping campaigns already do Whatsapp Mobile Number List nothing but optimize for conversion value. But for lead generation advertisers, such a Google strategy can be more challenging. Because what is the value of those brochures that you send with smartbidding? Most B2B parties had a quiet Christmas period, so hopefully you took Whatsapp Mobile Number List advantage of this and started calculating your conversion value. Screenshot of SEA in Google. 5. Search without keywords Keywords will become less and less important. We are already seeing this in the important campaign variants such as Smartshopping and Dynamic Search Ads where Whatsapp Mobile Number List no keywords are needed at all in the setup. In some cases, target groups are even superfluous. Also, the visible search terms in accounts were recently sharply reduced by Google. This makes it more difficult to exclude Whatsapp Mobile Number List certain search terms with a low search volume. All these developments have in common that control is shifting more towards platforms such as Google or Microsoft. As a marketer, you lose the insight on which you previously based your reports. In order to remain relevant, as a pure SEA marketer, you will have to broaden your knowledge. For example, immerse yourself in Whatsapp Mobile Number List enriching your customer data, so that you can base valuable personas on it. Fortunately, these are things that the tech giants (still) know less about! 6. First party dates Your remarketing audiences are starting to dry out as browsers are deleting cookies faster and faster. How do you ensure Whatsapp Mobile Number Listthat you (legally) build up a good image of your customer? The answer is simple. You need to make Whatsapp Mobile Number List more use of data that you (or your customer) always had at your disposal. By this I mean customer data from a CRM system. We all know that it can be valuable to combine online and offline data, but the 'cookieless era' makes this a necessity. Analyze and enrich your CRM data to identify useful customer profiles or personas. For this we use clustering algorithms at Traffic Builders, which can Whatsapp Mobile Number List quickly recognize similarities between different data points and group them. For example: all webshop visitors who have ordered for more than 500.